Ethos, Pathos, Logos

Front

Rhetoric is the art of ____

Back

Persuasion

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character, establishing trust with the audience.

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion, aiming to evoke feelings in the audience.

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason, using facts and evidence to persuade.

Front

Example of Ethos in advertising?

Back

An ad featuring a doctor endorsing a medicine to establish credibility.

Front

Example of Pathos in advertising?

Back

An ad showing a sad puppy to evoke sympathy and encourage adoption.

Front

Example of Logos in advertising?

Back

An ad presenting statistics about the effectiveness of a product.

Front

How does Ethos build trust?

Back

By demonstrating expertise, experience, or moral character.

Front

How does Pathos influence decision-making?

Back

By appealing to the audience's emotions, making them feel connected to the message.

Front

How does Logos support arguments?

Back

By providing logical reasoning, facts, and data to back up claims.