Strand 3: Customer Experience - Review

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What is visual merchandising?

Back

The practice of presenting products to highlight features and benefits

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What does "store image" refer to?

Back

The overall impression customers have of the store

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What is the primary goal of customer service?

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To ensure customers have a positive shopping experience

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What do customer satisfaction ratings measure?

Back

How well products and services meet customer expectations

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How is a net promoter score calculated?

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By subtracting detractors from promoters as a percentage

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What is word of mouth in marketing?

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When customers share their experiences with others

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What does the term "customer experience" encompass?

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The entire interaction a customer has with a business

Front

Why is visual merchandising important in retail?

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It optimizes product presentation to boost sales.

Front

How can a store improve its net promoter score?

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By ensuring customers are satisfied enough to recommend the store

Front

Which of the following is an example of customer service? Updating the store’s visual displays for a new product launch, Tracking the store’s inventory using specialized software, Designing a promotional campaign for a holiday sale, Providing detailed answers to customer questions about products

Back

Providing detailed answers to customer questions about products