MH31-5.01 SEM1 Study Guide

Front

Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results? Options: Advertising, Direct Marketing, Publicity, Sales Promotion

Back

Direct Marketing

Front

Which is most likely to be visible to search engine spiders? Options: Flash files, Java applets, HTML text, Images

Back

HTML text

Front

Which is a characteristic of most online banner advertisements? Options: Productive, Restrictive, Selective, Interactive

Back

Interactive

Front

What is the growing industry that allows fans to build their own sports teams and compete against other fans? Options: Online exchange, Data interchange, Game works, Fantasy sports

Back

Fantasy sports

Front

Which type of sports or event businesses would most likely place a banner advertisement on a ski resort’s website? Shoe manufacturer, Snowboard retailer, Cross-training equipment distributor, Rock-climbing boot retailer

Back

Snowboard retailer

Front

Sports or event industries often use the electronic media to obtain which goal?

Back

Motivate customers to buy

Front

Which statement regarding campaigns of direct mail marketing is true? Options: They should contain detailed data., They are highly cost efficient., They are easy to track., They should include a call to action

Back

They should include a call to action

Front

Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results?

Back

Direct Marketing

Front

Which is an effective design technique that adds a personal touch to direct mail? Options: Stamping “Open Now” in neon pink on the back of the envelope, Addressing the recipient as “Current Resident” on the mailing label, Using a font that looks like handwriting in the address section of an envelope, Placing the return address at the bottom of the envelope

Back

Using a font that looks like handwriting in the address section of an envelope

Front

A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of which feature?

Back

Quick-response codes (QR)