MH31-5.01 SEM1 Study Guide

MH31-5.01 SEM1 Study Guide

Assessment

Flashcard

Business

12th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Student preview

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28 questions

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1.

FLASHCARD QUESTION

Front

Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results? Options: Advertising, Direct Marketing, Publicity, Sales Promotion

Back

Direct Marketing

2.

FLASHCARD QUESTION

Front

Which is most likely to be visible to search engine spiders? Options: Flash files, Java applets, HTML text, Images

Back

HTML text

3.

FLASHCARD QUESTION

Front

Which is a characteristic of most online banner advertisements? Options: Productive, Restrictive, Selective, Interactive

Back

Interactive

4.

FLASHCARD QUESTION

Front

What is the growing industry that allows fans to build their own sports teams and compete against other fans? Options: Online exchange, Data interchange, Game works, Fantasy sports

Back

Fantasy sports

5.

FLASHCARD QUESTION

Front

Which type of sports or event businesses would most likely place a banner advertisement on a ski resort’s website? Shoe manufacturer, Snowboard retailer, Cross-training equipment distributor, Rock-climbing boot retailer

Back

Snowboard retailer

6.

FLASHCARD QUESTION

Front

Sports or event industries often use the electronic media to obtain which goal?

Back

Motivate customers to buy

7.

FLASHCARD QUESTION

Front

Which statement regarding campaigns of direct mail marketing is true? Options: They should contain detailed data., They are highly cost efficient., They are easy to track., They should include a call to action

Back

They should include a call to action

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