Integrated Marketing Communication Flashcard

Front

What does IMC stand for in the context of marketing?

Back

Integrated Marketing Communications

Front

What is the focus of Relationship Marketing?

Back

Building long-term relationships with customers

Front

Which channel is NOT mentioned as part of Direct Marketing? Options: Email, Telemarketing, Direct Mail

Back

Social Media Marketing

Front

What is the goal of Sales Promotion?

Back

Stimulating immediate purchases

Front

What is the main focus of Public Relations?

Back

Managing brand reputation

Front

What is the purpose of Sponsorship in marketing?

Back

Building brand awareness

Front

What does Corporate Advertising focus on?

Back

Building corporate brand image

Front

Which of the following is NOT a part of IMC? Sales Promotions, Direct Marketing, Public Relations, Product Development

Back

Product Development

Front

What is the key benefit of IMC according to the text?

Back

Enhancing brand awareness

Front

What is the main objective of Sales Promotions in marketing?

Back

Stimulating immediate purchases