Fashion Marketing Fall Written Final Prep

Front

What is the primary purpose of the fashion cycle in the fashion industry?

Back

To predict and monitor trend evolution

Front

In fashion marketing, which of the 4Ps refers to creating a seamless shopping experience?

Back

Place

Front

What is a key characteristic of effective fashion branding?

Back

Creating a consistent brand identity

Front

When creating a fashion marketing presentation, what is NOT a suggested value proposition? Options: Emotional appeal, Functionality, Production speed, Aesthetic appeal

Back

Production speed

Front

Which stage is included in the fashion cycle?

Back

Peak

Front

How do luxury fashion brands typically use pricing in their marketing strategy?

Back

To create exclusivity

Front

What is a key consideration when analyzing fashion advertisements?

Back

Target audience identification

Front

What aspect of fashion marketing focuses on environmental responsibility?

Back

Sustainability messaging

Front

In the fashion cycle, what follows the "peak" stage?

Back

Decline

Front

How do fast fashion retailers primarily compete in the market?

Back

Through affordable pricing