Short DECA Marketing Flashcard

Front

How can researchers protect the integrity of the marketing information they collect?

Back

By reviewing it frequently

Front

Which of the following statements is an example of a measure of central tendency: Twelve members of the community swim team are 15 years old., The average U.S. male buys frozen pizza four times every 30 days., Morrow County gasoline taxes have increased 15% in 6 months., The distance between point A and point B is 55 kilometers.

Back

The average U.S. male buys frozen pizza four times every 30 days.

Front

Marketers use data to determine pricing strategies such as when to offer a discount on the product.

Back

when to offer a discount on the product.

Front

Which of the following is a benefit of whole life insurance:
The policyholder earns interest at current rates.
It combines death benefits with a savings plan.

Back

It combines death benefits with a savings plan.

Front

Effective budgets should always be

Back

evaluated.

Front

A national fast-food chain test markets its new sandwich in a few cities to gather data about its sales potential. Which type of marketing research is this?

Back

Descriptive

Front

Which of the following is an example of prejudice: Arnie rarely hires women to work as engineers for his company. A juror believes a defendant is guilty before the trial begins. Students compare grades and realize their teacher is unfair. A taxi driver refuses to pick up passengers of a certain ethnicity.

Back

A juror believes a defendant is guilty before the trial begins.

Front

Which of the following would be most appropriate for mass marketing: Diapers, Toothpaste, Winter coats, Toy trucks

Back

Toothpaste

Front

What is the most important economic resource?

Back

People

Front

Which of the following is an example of corporate social responsibility: A business provides three weeks of vacation time to all employees. A retail store refuses to accept returns once 30 days have passed. A company donates a portion of its proceeds to charity each year. A startup business runs a public relations campaign about its mission.

Back

A company donates a portion of its proceeds to charity each year.