Ethos, Pathos, Logos

Front

What are the three rhetorical appeals?

Back

Ethos, Pathos, Logos

Front

What is the appeal to logic called?

Back

Logos

Front

What are Rhetorical Appeals?

Back

The three elements to the art of persuasion: Ethos, Pathos, Logos.

Front

What does Ethos refer to in persuasion?

Back

Ethos refers to the credibility or ethical appeal of the speaker.

Front

What does Pathos refer to in persuasion?

Back

Pathos refers to the emotional appeal to the audience.

Front

What does Logos refer to in persuasion?

Back

Logos refers to the logical appeal, using facts and evidence.

Front

Give an example of Logos in advertising.

Back

"35 people drank this diet soda, and 33 of them subsequently lost weight."

Front

Give an example of Pathos in advertising.

Back

An ad showing a sad puppy to evoke sympathy and encourage adoption.

Front

Give an example of Ethos in advertising.

Back

A celebrity endorsing a product based on their expertise.

Front

What is a common mistake when identifying rhetorical appeals?

Back

Confusing emotional appeals (Pathos) with logical appeals (Logos).