Civics Unit 2 Lesson 3 Vocab Flashcardziz

Front

What is the term for the media's ability to influence the importance placed on the topics of the public agenda?

Back

Agenda-Setting Power

Front

Which of the following is a method used to gather data on public opinion by asking a sample of people questions? Focus Group, Exit Poll, Opinion Poll, Tracking Poll

Back

Opinion Poll

Front

What is the term for a brief, memorable comment that can easily be fit into news broadcasts?

Back

Sound Bite

Front

Which type of media includes newspapers and magazines?

Back

Print Media

Front

What is the name for a poll conducted as voters leave the polling place, used to predict the outcome of an election?

Back

Exit Poll

Front

What is the term for journalism that focuses on scandal and sensationalism rather than serious news?

Back

“Gotcha” Journalism

Front

Which of the following refers to the process by which individuals learn and internalize the values and norms of their political culture? Political Socialization, Opinion Makers, Agents of Socialization, Public Opinion

Back

Political Socialization

Front

What is the term for a survey that uses a non-random sample to gauge public opinion?

Back

Straw Poll

Front

Which of the following is a term for a calculated leak of information to gauge public reaction? Trial Balloon, Staged Event, Spin, Leak

Back

Trial Balloon

Front

What is the term for the difference between the results of a poll and the actual opinion of the entire population?

Back

Margin of Error