DECA - Marketing Cluster Exam // Practice

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How research will be conducted depends on a business's size and resources.

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size and resources.

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Which research design is best suited to determine the reach of an advertisement in a particular target market? A. Focus group, B. Simulation, C. Survey, D. Test marketing

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Survey

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What question does establishing a sampling plan for a research project answer?

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How many people to survey

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Surveys are excellent tools for data collection because they are easy to analyze.

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are easy to analyze.

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When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred? A. Measurement, B. Response, C. Recording, D. Sampling

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Recording

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What should researchers consider when evaluating the design of questionnaires? Options: A. Size of paper, B. Number of participants, C. Names of developers, D. Types of questions

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Types of questions

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Which of the following is a question that the marketing-information management function can help businesses answer: A. Where will products be stored? B. What new products should be developed? C. Where are customers located? D. What is the image of the business?

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Where are customers located?

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What does the use of a $5.00-off coupon by Danielle's Cafe represent?

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Tactic

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Which of the following would probably use a longer channel of distribution than the others: A. A printing press, B. A bag of oranges, C. An airplane, D. A bottle of shampoo

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A bottle of shampoo

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One of the purposes of the situational analysis component of a marketing plan is to determine a business's

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current weaknesses.