Banking & Financial Services - Marketing in Banking

Front

Calling attention to a product or service, commonly through the use of paid advertisements

Back

advertising

Front

A marketing strategy that encourages existing customers to buy new products or services based on their previous purchases

Back

cross-selling

Front

An individual, organization, or business that purchases a product or service

Back

customer

Front

The handling of all interactions between a customer and a bank

Back

customer service

Front

A marketing strategy that encourages bank representatives to contact a customer when an event occurs

Back

event-based selling

Front

A group of consumers that share common wants and needs

Back

market segment

Front

Something a person must have to survive

Back

need

Front

An activity that increases consumer awareness of a product

Back

promotion

Front

The ideas and opinions that people have about a business

Back

public image

Front

A bond of mutual trust

Back

rapport