ethos pathos logos

Front

What is ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes the trustworthiness of the speaker or writer.

Front

What is pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to persuade the audience by eliciting feelings.

Front

What is logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade.

Front

How does pathos influence an audience?

Back

Pathos influences an audience by appealing to their emotions, making them feel sympathy, anger, happiness, or other feelings.

Front

Give an example of ethos in advertising.

Back

An example of ethos in advertising is a commercial featuring a doctor endorsing a health product, establishing credibility.

Front

Give an example of pathos in a speech.

Back

An example of pathos in a speech is a charity appeal that shares a personal story of someone in need to evoke compassion.

Front

What type of appeal is used in the statement 'Juice Box, now 100% all natural'?

Back

This statement uses logos, as it presents a factual claim about the product.

Front

What type of evidence is commonly used in logos?

Back

Logos commonly uses statistics, research, data, and factual information as evidence.

Front

What is the primary goal of using ethos in persuasion?

Back

The primary goal of using ethos is to establish the speaker's credibility and gain the audience's trust.

Front

How can logos be identified in an argument?

Back

Logos can be identified in an argument by the presence of logical reasoning, facts, and data supporting the claims.