Ethos Pathos Logos

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What is ethos?

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Ethos is a persuasive appeal that focuses on the credibility and character of the speaker or writer. It aims to establish trust with the audience.

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What is pathos?

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Pathos is a persuasive appeal that targets the audience's emotions, aiming to evoke feelings such as sympathy, anger, or happiness.

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What is logos?

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Logos is a persuasive appeal that uses logic, reasoning, and evidence to convince the audience.

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What are the three persuasive appeals?

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The three persuasive appeals are ethos, pathos, and logos.

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Give an example of ethos.

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An example of ethos is a doctor giving a speech about health, emphasizing their medical qualifications and experience.

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Give an example of pathos.

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An example of pathos is a charity advertisement showing images of suffering animals to evoke sympathy and encourage donations.

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Give an example of logos.

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An example of logos is presenting statistics and research findings to support a claim, such as citing studies that show the effectiveness of a vaccine.

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How does ethos build trust?

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Ethos builds trust by demonstrating the speaker's qualifications, experience, and moral character, making the audience more likely to believe their message.

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How does pathos influence decision-making?

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Pathos influences decision-making by appealing to the audience's emotions, which can lead them to act based on feelings rather than logic.

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How does logos enhance arguments?

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Logos enhances arguments by providing logical reasoning and factual evidence, making the argument more convincing and rational.