Ethos - Pathos - Logos

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What is Ethos?

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Ethos is an appeal to credibility or character. It establishes the speaker's or writer's authority and trustworthiness on a subject.

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What is Pathos?

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Pathos is an appeal to emotion. It aims to persuade the audience by eliciting feelings such as pity, fear, or happiness.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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Example of Ethos:

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A doctor giving a speech about health benefits, leveraging their medical expertise.

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Example of Pathos:

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An advertisement showing a sad puppy to encourage donations for animal shelters.

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Example of Logos:

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A presentation that includes data showing a decrease in crime rates after implementing a new policy.

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How does Ethos affect persuasion?

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Ethos builds trust with the audience, making them more likely to accept the argument presented.

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How does Pathos affect persuasion?

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Pathos connects with the audience's emotions, making them more likely to feel compelled to act.

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How does Logos affect persuasion?

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Logos appeals to the audience's rationality, providing logical reasons that support the argument.

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What type of appeal is used in the statement: 'As a teacher, I believe education is vital for success'?

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Ethos, as it establishes the speaker's credibility.