Ch7 Writing Headlines & Captions

Front

What is the purpose of headlines and captions according to the document?

Back

To offer a drink of news to an audience immersed in information

Front

What should written headlines, broadcast teasers, and captions do?

Back

Tempt the audience to take a sip of your work

Front

What is one characteristic of strong headlines, teasers, and captions?

Back

They promise information the audience needs or wants.

Front

Why is it important for headlines to use fresh, efficient, and specific language?

Back

To clearly convey the message.

Front

How can headlines reach a wider audience?

Back

By being written for search engines to easily find.

Front

What is the purpose of a teaser in a broadcast?

Back

To tell viewers something important is coming

Front

What is a characteristic of a summary headline?

Back

Written in an abbreviated style

Front

How are narrative headlines typically written?

Back

In standard, sometimes conversational English

Front

What is a characteristic of descriptive headlines?

Back

They often contain multiple layers of meaning.

Front

What are broadcast headlines usually called?

Back

Teasers