SB Advertising Techniques

Front

What is the main focus of marketers?

Back

Encourage the consumer to continue spending money on their products.

Front

What advertising technique uses a celebrity to promote a product?

Back

Testimonial.

Front

What does 'facts and figures' refer to in advertising?

Back

Statistics, percentages, and numbers used to convince you that this product is better or more effective than another product.

Front

What advertising technique uses emotional imagery, like a sad puppy, to connect feelings with a product?

Back

Transfer.

Front

What is a testimonial in advertising?

Back

An endorsement from a celebrity or well-known figure promoting a product.

Front

What is the purpose of using statistics in advertising?

Back

To convince consumers that a product is superior based on numerical evidence.

Front

What does 'avant-garde' mean in advertising?

Back

A technique that presents a product as cutting-edge or innovative.

Front

How do advertisers use emotional appeal?

Back

By creating feelings that associate positive emotions with their products.

Front

What is the role of clear scientific information in advertising?

Back

To keep the public well-informed about the product's benefits.

Front

What is the goal of persuasive advertising?

Back

To influence consumers to choose a specific product over others.