Branding Products Flashcard

Front

Why is developing a brand identity important for a company?

Back

It influences customer purchasing behaviors

Front

What is a brand?

Back

A name, term, design, symbol, or combination that identifies a business, product, or service

Front

Why is branding important?

Back

It sets a business apart from its competitors

Front

How does branding help consumers in relation to products?

Back

It helps them identify products and distinguish them from competitor products.

Front

What does a company's brand suggest about its products?

Back

The product's benefits, features, and/or qualities.

Front

What is one of the roles of a company's brand?

Back

To create a personality for products

Front

How does a brand help a company in terms of public perception?

Back

It represents who the company is and how it wants to be perceived

Front

What can a strong brand help drive for a company?

Back

New business and loyal customers

Front

What theme did Old Spice use to market its products?

Back

Nautical and sailing ship

Front

What was Old Spice's biggest challenge according to the text?

Back

Staying relevant to a younger generation