4Ps of Marketing

Front

The 4P's of marketing are:

Back

Product, place, promotion and price

Front

Product involves either the product or service the business is selling to satisfy customer needs and wants

Back

True

Front

Promotion includes advertising only

Back

False

Front

What does target market mean?

Back

the consumers you want to buy your product

Front

The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.

Back

Price

Front

Selling my product at the Auckland Night Markets is an example of a distribution channel, which falls under __________________.

Back

Place

Front

Personal selling, Youtube ads and billboards are all examples of ___________________.

Back

Promotion

Front

With the 4Ps, how a business will decide to distribute its products would fall under which of the 4Ps?

Back

Place

Front

It includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing and sponsorship.

Back

Promotion

Front

At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers' attention to the product or service available. True or False?

Back

True