Marketing: (Sem. 1)

Front

What is an example of marketing that you see before watching a video or show?

Back

Product placement in movies or shows

Front

What is the enterprise and pursuit of ideation, creation, communication, and delivery of profitable products and services to targeted customers for their benefit and for the benefit of society as a whole?

Back

Marketing

Front

Which of the following is not one of the 4Ps of marketing? Price, Profit, Product, Place

Back

Profit

Front

What is the marketing concept that involves analyzing and identifying the needs and wants of customers, and building products and strategies to satisfy those needs and wants?

Back

Marketing concept

Front

What is promotion in marketing about?

Back

Informing potential customers about the existence of a product or service

Front

Which of the following is an example of a promotional/advertising medium?
Market Planning,
Product links in articles and on social media platforms,
Telemarketing,
Billboards

Back

Product links in articles and on social media platforms

Front

Why do companies spend millions of dollars for a single, thirty-second ad to run during the Super Bowl?

Back

To reach a wide target audience

Front

What type of company is likely to promote their product on a variety of social media platforms instead of investing in a Super Bowl ad? Options: A large company with a broad target audience, A small company with a specialized product, A company with a limited marketing budget, A non-profit organization

Back

A small company with a specialized product

Front

What is the ultimate goal of marketing?

Back

To achieve the company's growth and profitability goals

Front

What does the marketing concept involve for businesses?

Back

Aligning the company's strategy around customer needs