Ethos, Logos, Pathos

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What is Ethos?

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Ethos is a persuasive technique that appeals to the credibility or character of the speaker or writer. It establishes trust and authority.

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What is Logos?

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Logos is a persuasive technique that appeals to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a persuasive technique that appeals to the audience's emotions. It aims to evoke feelings such as pity, fear, or happiness.

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Example of Ethos: 'The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle.' What does this illustrate?

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This illustrates the use of ethos, as it relies on the authority of a veterinarian to persuade.

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Example of Logos: 'Based on the data from the last five years, our sales have increased by 20% each year.' What does this illustrate?

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This illustrates the use of logos, as it uses statistical data to support a claim.

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Example of Pathos: 'Imagine the joy of a child receiving a puppy for the first time.' What does this illustrate?

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This illustrates the use of pathos, as it appeals to the emotions of the audience.

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What is the purpose of using Ethos in persuasive writing?

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The purpose of using ethos is to establish the writer's credibility and build trust with the audience.

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What is the purpose of using Logos in persuasive writing?

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The purpose of using logos is to provide logical reasoning and evidence to support an argument.

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What is the purpose of using Pathos in persuasive writing?

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The purpose of using pathos is to connect with the audience emotionally and influence their feelings.

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Identify the persuasive technique: 'My three decades of experience in public service make me the ideal candidate for your mayor.'

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This is an example of ethos, as it emphasizes the speaker's experience and credibility.