Ethos, Logos, Pathos Practice

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos in advertising?

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An advertisement featuring a well-known doctor endorsing a brand of toothpaste.

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Example of Logos in an argument?

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Using statistics to show that 90% of people prefer a certain product over others.

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Example of Pathos in a speech?

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A speaker sharing a personal story about overcoming hardship to connect emotionally with the audience.

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How does Ethos build trust?

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By demonstrating expertise, experience, or moral character, the speaker gains the audience's trust.

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How can Logos be used effectively?

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By presenting clear, logical arguments supported by data and evidence.

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How does Pathos influence decision-making?

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By appealing to the audience's emotions, it can sway their opinions and motivate them to act.

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What is the importance of Ethos in persuasive writing?

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Ethos helps establish the writer's credibility, making the argument more convincing.