Chapter 12 Customer Relations

Front

Making money should be your primary sales goal.

Back

False

Front

Good marketing is simply meeting the needs of customer.

Back

True

Front

Your attitude should be sales oriented, not customer oriented.

Back

False

Front

One effective greeting is to talk about the weather.

Back

True

Front

When a customer visits your establishment and after the greeting and transition, you might consider asking for a direct need or concern.

Back

True

Front

You wont be able to engage all customers and may not have time to, either.

Back

True

Front

One direct way to close the sale is to ask how the customer would like to pay for the product, thus you are implying that they will purchase the item.

Back

True

Front

Marketers who understand their role in the sales process.

Back

Have a greater customer satisfaction and greater profitability for their company

Front

Customers will likely come to garden centers, nurseries and landscape service providers with: Wants, Problems, A concern that is difficult to articulate

Back

All of the above

Front

What results from a sales transaction that meets customer's needs?

Back

Profit and repeat business