Sports Marketing Flashcard

Front

What is the primary purpose of market research in sports marketing?

Back

To gather and analyze information about target audiences

Front

When a college athlete profits from their personal brand, this refers to: Event management, Merchandising, NIL rights, Public relations

Back

NIL rights

Front

Which term best describes the statistical data about population groups used to target marketing efforts? Options: Branding, Demographics, Engagement, Revenue

Back

Demographics

Front

An Instagram celebrity promoting a sports drink on their social media would be considered:

Back

An influencer

Front

The practice of creating distinctive symbols and designs to differentiate products is called:

Back

Branding

Front

What term describes the total income generated from sales of goods or services?

Back

Revenue

Front

The intended recipients of a marketing message are known as the: Demographics, Influencers, Audience, Sponsors

Back

Audience

Front

Which activity involves promoting retail sales of items like team jerseys and concert t-shirts? Options: Public relations, Event management, Targeting, Merchandising

Back

Merchandising

Front

When a company pays to be associated with a specific event, this is called:

Back

Sponsorship

Front

What term describes the interaction level between a brand and its followers? Options: Engagement, Demographics, Revenue, Marketing

Back

Engagement