Marketing Info Managment

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Gathering, storing, and analyzing information, customers, trends, and competing products is the definition of

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Marketing Information Management

Front

The systematic gathering, recording, and analysis of data about issues relating to marketing products and services is known as

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Marketing Research

Front

Which one is NOT an example of ways to collect primary data? Options: Surveys, Observation, Experiment, Internet Sources

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Internet Sources

Front

Which one is NOT an example of secondary data sources? Internal Company Records, Professional & Trade Organizations, Surveys, Government Reports

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Surveys

Front

Which is NOT part of the definition marketing strategy? Options: market segmentation, marketing mix elements, expenditures, Form Utility

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Form Utility