Chapter 1- 6 Review

Front

Grouping employees together based on their ACTIVITY functions is what type of arrangement?

Back

functional arrangement

Front

Which stage of the campaign does Mary’s work of analyzing the company's EXISTING social media presence and the current sentiment across all platforms occur?

Back

Preparation

Front

Which of these is communication that is inbound and outbound between businesses such as partners, distributors, etc.? C2C, B2C, C2B

Back

B2B

Front

Grouping employees together based on factors like geography, product lines, or demographics is what type of arrangement?

Back

divisional arrangement

Front

What is a PERSONA in social media?

Back

A fictitious user that represents a group of real users on social media.

Front

A social media campaign is different from a company's day-to-day activity on a social media platform?

Back

True

Front

How will Sally define persistence in the context of social media platforms that support persistent content?

Back

The content remains on social media unless deliberately removed.

Front

Which of these is an inbound communication that is from the customer to the business? B2C, C2B, B2B, C2C

Back

C2B

Front

The company's slogan answers the question, "what are the organization's long-term goals?"

Back

False

Front

Sharon spends most of her time during the social media campaigns interacting with the audience. Which stage of the campaign is this?

Back

Implementation and Measurement