Branding, Packaging, and Labeling Flashcard

Front

What is a brand?

Back

A brand is a name, term, design, or symbol that identifies a business or organization and the products that they offer.

Front

What is a brand name?

Back

A name given to a product by a company

Front

Which of the following is an example of a company using a trade name? A) Gap Inc. doing business as Old Navy, B) Apple Inc. using iPhone, C) Microsoft using Windows, D) Coca-Cola using Diet Coke

Back

Gap Inc. doing business as Old Navy

Front

What does a Trade Character represent in branding?

Back

A person, animal, or other being that can be personified and used to identify a company, brand, or product

Front

Is this a trade character?

Back

True

Front

Is this a trade character?

Back

True

Front

What is a BRAND?

Back

A name, term, design, or symbol that identifies a business or organization.

Front

Why is it important for customers to easily recognize a company's branded products when they make repeat purchases?

Back

It helps in building brand loyalty and trust.

Front

What percentage of companies introduce a new product name each year?

Back

75%

Front

What percentage of the products price includes packaging?

Back

10%