Ethos Logos Pathos Card Sort

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos: A dentist recommending a toothbrush.

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This demonstrates Ethos because the dentist's professional background lends credibility to the recommendation.

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Example of Logos: A study showing that 90% of users prefer a specific product.

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This demonstrates Logos as it uses statistical evidence to support the claim.

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Example of Pathos: A plea for donations for a sick relative.

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This demonstrates Pathos as it appeals to the audience's emotions and compassion.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and trust, while Pathos focuses on emotional appeal.

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How does Logos support an argument?

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Logos supports an argument by providing logical reasoning and factual evidence.

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Why is Ethos important in persuasive writing?

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Ethos is important because it helps establish the writer's credibility, making the argument more convincing.

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What role does Pathos play in advertising?

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Pathos plays a role in advertising by creating emotional connections with the audience to influence their purchasing decisions.