Promotional Mix Flashcard

Front

What is the Promotional Mix?

Back

A combination of marketing methods.

Front

Which element of the Promotional Mix involves paying to advertise a service or product to a high number of people at the same time?

Back

Advertising

Front

What are examples of sales promotions?

Back

Coupons and rebates

Front

Which element of the Promotional Mix communicates a company's services and image to the public?

Back

Public Relations

Front

What is the personal approach in the Promotional Mix that targets customers directly through in-person promotions, catalogs, e-mail, telephone calls or mail?

Back

Direct Marketing

Front

Which step is NOT part of using a Promotional Mix? Establishing the target audience, Creating advertisements, Using public relations, Utilizing sales promotion

Back

Utilizing sales promotion

Front

What is one reason why a Promotional Mix is important?

Back

Improves the effectiveness of promotional campaigns

Front

The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________.

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Sales promotion

Front

Macy's hired four new salespeople to assist during the Christmas season. Which aspect of the promotional mix does this describe?

Back

Personal Selling

Front

Magazines, newspapers, TV commercials, etc.

Back

Advertising