Market Segmentation Review

Front

This is the money left after consumer pay their bills that they can use to spend on whatever they would like!

Back

discretionary income

Front

Enjoying shopping at Whole Foods is an example of a

Back

Psychographic

Front

Living in the midwest is an example of

Back

Geographic

Front

A 14-year-old female are examples of

Back

Demographics

Front

A product claims you will lose 10 pounds in 10 weeks is known as

Back

benefits derived

Front

A customer tells you that they use the product once a day.

Back

product usage

Front

Dividing a market into like features is known as

Back

market segmentation

Front

product, price, place, and promotion are parts of

Back

the marketing mix

Front

Which of the following are important aspects of marketing: Developing products that answer consumer wants and needs, Distributing products to where the consumers are, Promoting the products in an effective way?

Back

all of the above