Market Planning Flashcard

Front

Which of the following is NOT part of a marketing plan? Situational analysis, Identification of target market, HR Budget reports, Marketing objectives

Back

HR Budget reports

Front

Marketing planning helps a business to:

Back

Formulate strategies to meet customer needs and wants.

Front

What is the main purpose of marketing planning?

Back

To identify customer needs and formulate strategies to meet them.

Front

A SMART marketing objective should be all of the following EXCEPT: Simple, Measurable, Agreeable, Time-bound

Back

Agreeable

Front

Which type of organization typically focuses on raising awareness about social issues through its marketing objectives? Options: Sole proprietorships, Non-profit organizations, Public limited companies, Private limited companies

Back

Non-profit organizations

Front

A company’s marketing objectives include increasing sales revenue by 15% in the next year. Which element of SMART is reflected here?

Back

All of the above

Front

Which of the following is a typical marketing objective for a for-profit organization?
Options:
Increase customer loyalty.
Raise funds for charity.
Improve community health awareness.
Create partnerships with NGOs.

Back

Increase customer loyalty.

Front

What is one disadvantage of a marketing plan?

Back

It can quickly become outdated.

Front

What is the primary focus of demographic market segmentation?

Back

Statistical characteristics of the population

Front

The main difference between for-profit and non-profit organizations in marketing is:

Back

For-profits aim to benefit the business, while non-profits aim to benefit society.