Digital Marketing Test Review (#2)

Front

Domain names that end in .com are which type of business?

Back

Company

Front

When consumers change their minds about ordering online it is called

Back

Cart abandonment

Front

What is a type of payment that is often accepted on e-commerce sites? (Options: Cash, Check, IOU, Paypal)

Back

Paypal

Front

What is a search engine?

Back

Searches the Internet and identifies items that match the characters and keywords entered by a user.

Front

Which of these factors is typically considered the biggest threat to keeping a visitor on the website? Poor payment options, Delivery issues, A slow download speed (these could be because of the servers that host the website), Lack of support options on the site

Back

A slow download speed (these could be because of the servers that host the website)

Front

If your company is _____, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson.

Back

B2B

Front

Customer Lifetime Value: Average Transaction Value (x) Purchaser Frequency (x) Years of Relationship, Sales & Marketing Expenses (/) New Customers, % of promotors (-) % of detractors

Back

Average Transaction Value (x) Purchaser Frequency (x) Years of Relationship

Front

Web Crawlers are also known as a spider, whose purpose is to index the content of websites so they can appear in a SERP.

Back

True

Front

Likes

Back

An Awareness KPI

Front

Revenue

Back

A Conversion KPI