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Digital Marketing Test Review (#5)

Digital Marketing Test Review (#5)

Assessment

Flashcard

Business

12th Grade

Practice Problem

Hard

Created by

Wayground Content

Used 1+ times

FREE Resource

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34 questions

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1.

FLASHCARD QUESTION

Front

Net Promotor Score

Back

% of promotors (-) % of detractors

2.

FLASHCARD QUESTION

Front

Conversion Rate

Back

Percentage of customers who take a desired action such as clicking on a link, making a purchase, watching a video, etc.

3.

FLASHCARD QUESTION

Front

Page Views

Back

An Awareness KPI

4.

FLASHCARD QUESTION

Front

Click Path

Back

Shows how users proceed through the information on a website

5.

FLASHCARD QUESTION

Front

Followers

Back

An Awareness KPI

6.

FLASHCARD QUESTION

Front

Page Rank

Back

Rank based on algorithms used by a search engine to determine the most popular/appropriate website to answer what you've searched for.

7.

FLASHCARD QUESTION

Front

Backlinks are also known as "inbound links", they are links from one website to a page on another website (gives authority). True or False?

Back

True

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