Promotion and Marketing Strategies Flashcard

Front

What is the main difference between promotion and marketing?

Back

Promotion is a subset of marketing.

Front

Which of the following is NOT one of the 4Ps of the marketing mix? Placement, Product, Price

Back

Profit

Front

What is the primary goal of advertising in promotional strategies?

Back

To create awareness and attract customers.

Front

Which promotional strategy involves managing a company’s image and reputation?

Back

Public Relations

Front

What is a key benefit of word-of-mouth marketing?

Back

It builds trust and credibility.

Front

Which promotional strategy involves offering discounts or gifts?

Back

Sales Promotions

Front

What is the purpose of a loyalty program?

Back

To foster loyalty and encourage repeat business.

Front

Which of the following is a step in effectively promoting and marketing your business?
Options:
Ignore customer feedback.
Avoid engaging with the audience.
Set clear and measurable objectives.
Focus only on traditional media.

Back

Set clear and measurable objectives.

Front

What should you do after setting clear marketing goals?

Back

Choose the right promotional and marketing channels.

Front

What is a buyer persona?

Back

A fictional representation of your ideal customer.