Social Media Certification

Front

Snapchat was the first ___ application

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Data-Deleting

Front

____ Is a measurement of customers familiarity with a brand and its products and/or services.

Back

Brand Awareness

Front

This is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.

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Search Engine Optimization

Front

Which of the following countries has the most YouTube Users? India, Russia, United States, United Kingdom

Back

India

Front

What does SWOT stand for in the term SWOT analysis?

Back

Strengths, Weaknesses, Opportunities, and threats

Front

Which of the following is NOT an example of a clear call to action? Options: "Visit www.abcdefg.com to learn more.", "Click here to download your FREE guide.", "HotRoads is the best car wash in town.", "Buy now to get 33% off your purchase."

Back

"HotRoads is the best car wash in town."

Front

Which of the following is a SMART goal? Options: Increase sales by the end of the month by making more calls, posting more frequently on social media, and sending more emails; Increase brand awareness by liking more photos on Instagram and writing longer captions for all social media posts; Improve customer retention rate by 5 percent by March 15 by responding to every social media mention within 15 minutes during all business hours; Improve brand sentiment in two weeks by paying to promote Facebook posts that have to do with charitable efforts

Back

Improve customer retention rate by 5 percent by March 15 by responding to every social media mention within 15 minutes during all business hours

Front

If Iron & Steel, a bodybuilding gym, shares eight images in a single Facebook ad, which of the following Facebook ad types is it using?

Back

Carousel

Front

A lookalike audience on Facebook is an audience that a marketer chooses based on specific demographics.

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False

Front

____ are the most important metrics for a business.

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Key performance indicators