Ethos, Logos, Pathos

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What is Ethos?

Back

Ethos is a method of persuasion that relies on the credibility or character of the speaker or source. It aims to convince the audience by establishing trust.

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What is Logos?

Back

Logos is a method of persuasion that uses logical reasoning, facts, and statistics to convince the audience.

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What is Pathos?

Back

Pathos is a method of persuasion that appeals to the audience's emotions and feelings.

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Example of Ethos:

Back

A doctor recommending a medical treatment based on their expertise.

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Example of Logos:

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Statistics showing that 25% of car accidents are caused by texting while driving.

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Example of Pathos:

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A commercial showing sad animals to encourage donations to a shelter.

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How does Ethos build trust?

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By demonstrating the speaker's credibility, experience, or authority on the subject.

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How does Logos support an argument?

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By providing logical evidence, such as data, facts, and rational arguments.

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How does Pathos influence decision-making?

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By evoking emotions that can lead to a strong emotional response, affecting the audience's choices.

Front

What type of appeal is used in the statement: 'The CDC advises everyone to get a flu vaccination'?

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Ethos, because it relies on the authority of the CDC.