Ethos, Pathos & Logos

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as sympathy, anger, or happiness.

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

Front

How does Ethos influence persuasion?

Back

Ethos influences persuasion by establishing the speaker's credibility, making the audience more likely to trust their message.

Front

How does Pathos influence persuasion?

Back

Pathos influences persuasion by connecting with the audience's emotions, making them more likely to feel compelled to act.

Front

How does Logos influence persuasion?

Back

Logos influences persuasion by providing logical reasoning and evidence, making the argument more convincing.

Front

Give an example of Ethos in advertising.

Back

An example of Ethos in advertising is a celebrity endorsement, like Tiger Woods endorsing Nike, which leverages his credibility.

Front

Give an example of Pathos in advertising.

Back

An example of Pathos in advertising is a commercial showing a happy family enjoying a product, evoking feelings of joy and togetherness.

Front

Give an example of Logos in advertising.

Back

An example of Logos in advertising is a claim that a product can wash 32 loads of laundry, supported by factual information.

Front

What role does Ethos play in public speaking?

Back

In public speaking, Ethos helps the speaker gain the audience's trust, making them more receptive to the message.