Ethos - Pathos - Logos

Front

What is Ethos?

Back

Ethos is a method of persuasion that relies on the credibility and authority of the speaker or source. It aims to convince the audience by establishing trust.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is Pathos?

Back

Pathos is a method of persuasion that appeals to the audience's emotions and feelings. It seeks to evoke an emotional response to persuade.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is Logos?

Back

Logos is a method of persuasion that uses logical reasoning and facts to convince the audience. It relies on evidence and rational arguments.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Example of Ethos:

Back

A dentist recommending a specific toothpaste based on their professional expertise.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Example of Pathos:

Back

An advertisement showing a sad puppy to evoke feelings of compassion and encourage adoption.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Example of Logos:

Back

A statistic showing that 90% of users reported improved dental health after using a specific mouthwash.

Front

How does Ethos build trust?

Back

Ethos builds trust by demonstrating the speaker's qualifications, experience, and moral character.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Pathos influence decision-making?

Back

Pathos influences decision-making by appealing to the audience's emotions, making them feel connected to the message.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Logos support arguments?

Back

Logos supports arguments by providing logical reasoning, facts, and data that validate the claims being made.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is the role of Ethos in persuasive writing?

Back

The role of Ethos in persuasive writing is to establish the writer's credibility and authority, making the argument more convincing.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5