Winter Midterm Review 2024

Front

In their business plan, the term 'Place' refers to ________________.

Back

where Noah and his friends will set up their lemonade stand.

Front

Daniel, Lily, and Abigail are discussing the marketing mix, which they know has _________ elements.

Back

4

Front

Mia, Abigail, and Evelyn are working on a project for their marketing class. They need to develop a plan that includes product, price, place, and promotion. This plan is also known as____.

Back

4 P's

Front

The term 'Price' in the context of Michael selling his handmade bracelets refers to _________.

Back

How much people are willing to pay for Michael's bracelets

Front

Avery started a small business and is planning to launch a new product. Aria suggested that Avery should focus on 'Promotion'. In this context, 'Promotion' refers to _____________.

Back

how Avery tells people about the product

Front

Arjun has started a new business and is considering the four P's of the marketing mix. Which part would affect the location and transportation of his product?

Back

Place

Front

Maya sees an advertisement for a new bookstore in town and decides to visit it. Which element of the marketing mix has succeeded in this scenario?

Back

Promotion

Front

Anika, Mia, and Hannah are discussing the marketing mix. Which of the following is not part of the marketing mix they should consider?
Place, Product, Price, Person

Back

Person

Front

Daniel is starting a new business and is considering different methods of advertising. Which of the following is not a method of advertising that he should consider? Sales, Television, Radio, Magazines

Back

Sales

Front

Is it true that McDonald's is an example of a trade name?

Back

True