Unit 3 Review Flashcard

Front

When developing a social media strategy it is important to make a specific goal.

Back

True

Front

In order to find the right hashtag you must balance broad & niche hashtags that relate to your brand.

Back

True

Front

As long as a company is posting on social media it does not really matter what time they post.

Back

False

Front

Are content calendars important for ensuring consistency in posts?

Back

True

Front

Different age groups use different types of social media.

Back

True

Front

What does the acronym S-M-A-R-T stand for?

Back

Specific, Measurable, Achievable, Relevant, Timely

Front

How can a company track the reach of their advertising?

Back

Follows

Front

Which of the following can be used to measure Engagement? Direct Sales, Comments, Follows, Response Time

Back

Comments

Front

Which of the following metrics is MOST important for a company? Follows, Likes, Impressions, Comments

Back

Comments

Front

The number of people aware of your brand/message.

Back

Reach