
Marketing: Chapter 8 Review
Flashcard
•
Other
•
9th - 12th Grade
•
Practice Problem
•
Hard
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1.
FLASHCARD QUESTION
Front
Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product.
Back
true
2.
FLASHCARD QUESTION
Front
A good or service
Back
product
3.
FLASHCARD QUESTION
Front
A good is
Back
tangible
4.
FLASHCARD QUESTION
Front
Companies do not have to keep the customer's point of view in mind.
Back
false
5.
FLASHCARD QUESTION
Front
Part of product/service management is making sure that the business will get a return on its investment in a product and will make a profit.
Back
true
6.
FLASHCARD QUESTION
Front
The Golden Arches, the Apple, the Panther are all types of
Back
corporate branding
7.
FLASHCARD QUESTION
Front
When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic?
Back
unique and available
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