Marketing: Chapter 8 Review

Front

Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product.

Back

true

Front

A good or service

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product

Front

A good is

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tangible

Front

Companies do not have to keep the customer's point of view in mind.

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false

Front

Part of product/service management is making sure that the business will get a return on its investment in a product and will make a profit.

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true

Front

The Golden Arches, the Apple, the Panther are all types of

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corporate branding

Front

When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic?

Back

unique and available

Front

Can any brand name be selected and used by a business?

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No, the name must be legally available for use.

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One way a national business chain can make sure that customers will remember its name is to develop what kind of brand name?

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one that is easy to read and pronounce

Front

A good, service, or idea that is created for the purpose of satisfying a need or a want

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Product