Fashion Merchandising Unit 3

Front

Predicting fashion trends is:

Back

forecasting.

Front

The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?

Back

Sales records

Front

A fashion forecasting company provides which service?

Back

Predicts upcoming trends

Front

In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:

Back

forecasting

Front

Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?

Back

Forecasting

Front

A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?

Back

Textile

Front

Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?

Back

Marketing research

Front

Which role uses fashion forecasting in the retail environment? Options: Customers, Manufacturers, Editors, Merchandisers

Back

Merchandisers

Front

Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?

Back

Trends

Front

The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?

Back

Computer Aided Design (CAD)