Market Segmentation

Front

The process of dividing a market of potential customers into groups based on different characteristics is called

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Market Segmentation

Front

The term "Demographics" refers to

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Grouping potential customers using statistical data such as age, race and gender

Front

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census? Age, Household Income, Race, Political preference

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Political preference

Front

Which of these answer includes ONLY examples of demographics? Marital status, religion, ethnicity, Household income, gender, race, Age, geographical location, gender, Race, age, hobbies

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Household income, gender, race

Front

Segmenting a market based on customers' attitudes, opinions, and interests is called

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Psychographics

Front

Which of these answer includes ONLY examples of psychographics? Interests, opinions, attitudes; Household income, beliefs, race; Age, geographical location, gender; Ethnicity, age, hobbies

Back

Interests, opinions, attitudes

Front

When a business divides its market on the basis of where its customers live is called

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geographic segmentation

Front

Segmenting a market based on customers' buying habits is an example of

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behavioral segmentation

Front

Targeting a group of potential consumers using psychographic characteristics might include using data about

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music preferences

Front

A business' target market includes: Everyone, All the people who might use a product or service, The specific people that the company is aiming to reach with its marketing and sales efforts, One segment of the market

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The specific people that the company is aiming to reach with its marketing and sales efforts