Objective 3.02- Apparel 2

Front

A clothing retail company contacts the local business development office for employment data. Which kind of research is this?

Back

Secondary

Front

Cove Fabric Company hired a firm to collect research data about current and potential customers. This is an example of which type of research?

Back

Primary

Front

A boutique is considering opening a second location in a neighboring community. They contact the local Chamber of Commerce for population and demographic information. Which type of research is this?

Back

Secondary

Front

Haley is a trendsetter at her school. She stays on top of the latest fashion trends by reading Vogue, Cosmopolitan, Elle, and InStyle. These magazines are considered:

Back

consumer publications

Front

A boutique uses a company that provides trend and color forecasting to help them plan their buying for the upcoming season. Which fashion indicator is this?

Back

Fashion services

Front

What kind of fashion career dictates the colors and fabrics used in apparel during a specific season?

Back

Fashion trends

Front

What kind of fashion indicator occurs when fashion magazines show models wearing cropped tops with maxi skirts, and then all the girls in high school wear them?

Back

Fashion trends

Front

A retail sales manager reviews the sales logs at the end of each day to determine which styles were the highest sellers. What kind of marketing method is this?

Back

Sales research

Front

Heather and Megan are watching the MTV Awards show to see what celebrities are wearing to consider which styles of prom dresses might be in fashion this year. What type of marketing method is this?

Back

Comparison shopping

Front

A clothing store asks if one is willing to complete a short survey after visiting its site. The survey illustrates a type of:

Back

consumer research