Name Brand vs. Generic

Front

What is a brand name?

Back

A brand name is a name given to a product or service by a company to distinguish it from others in the market.

Front

What is a generic product?

Back

A generic product is a product that is not branded and is usually sold at a lower price than brand-name products.

Front

Give an example of a brand name food product.

Back

Examples include Coca-Cola, Cheerios, and Oreo.

Front

Give an example of a generic food product.

Back

Examples include store-brand cereals or generic cola.

Front

What is the main advantage of buying generic products?

Back

The main advantage is cost savings, as generic products are typically cheaper than brand-name products.

Front

What is a logo?

Back

A logo is a symbol or design that represents a brand or company.

Front

Why do companies use brand names?

Back

Companies use brand names to create recognition, build loyalty, and differentiate their products from competitors.

Front

What is brand loyalty?

Back

Brand loyalty is the tendency of consumers to continue buying the same brand of goods rather than competing brands.

Front

What is the difference between brand name and generic products in terms of marketing?

Back

Brand name products often have extensive marketing campaigns, while generic products rely on lower prices and less advertising.

Front

What is a trademark?

Back

A trademark is a legally registered symbol, word, or words representing a company or product.