Basics of Marketing Flashcard: The Marketing Mix (4Ps) and SWOT Analysis

Front

What does the "Product" element of the marketing mix focus on?

Back

Features and benefits of the product

Front

In the marketing mix, which "P" is concerned with how the product will reach the consumer?

Back

Place

Front

Which of the following is an example of a "Strength" in a SWOT analysis? High employee turnover, Strong brand reputation, Emerging market trends, Economic recession

Back

Strong brand reputation

Front

What does "SWOT" stand for in SWOT analysis?

Back

Strengths, Weaknesses, Opportunities, Threats

Front

Which "P" in the marketing mix deals with promotional activities like advertising and public relations?

Back

Promotion

Front

In a SWOT analysis, which category would "increasing competition" fall under?

Back

Threats

Front

What is the primary goal of the "Price" element in the marketing mix?

Back

To set a value for the product

Front

Which of the following is considered a "Weakness" in a SWOT analysis? Expanding product line, Poor customer service, Access to new markets, Strong financial position

Back

Poor customer service

Front

Which "P" in the marketing mix refers to the cost consumers pay for a product?

Back

Price

Front

In SWOT analysis, what does the "Opportunities" section focus on?

Back

External factors