Chapter 9 Promotional Mix

Front

An image on a website trying to get you to buy a product would be...

Back

Advertising

Front

To make your customers aware that your product exists is...

Back

Promoting

Front

_________ is one-way communication

Back

Advertising

Front

A coupon is an example of ____________

Back

Sales Promotion

Front

Sales Promotion is a long-term fix

Back

False

Front

____________ is the most personal promotional tool

Back

Personal Selling

Front

One of the public relations tools is a...

Back

Press Release

Front

Which of these is NOT part of the promotional mix? Personal Selling, Advertising, Public Relations, Customer Profiles

Back

Customer Profiles

Front

Door-to-door sales is an example of...

Back

Personal Selling

Front

________ reaches large groups of audiences at a high frequency

Back

Advertising