BOR chapter 1and2 Review

Front

Which category would the following action be categorized in: acknowledge and welcome the customer in a cheerful manner in attempt to establish a rapport? Options: Make a connection with the customer, Assess needs and interest, Listen and confirm customer's needs, Recommend comprehensive solutions

Back

Make a connection with the customer

Front

A cake shop completed its first big party. The shop wants to promote additional business and create a loyal clientele. Which is the MOST effective way to do this?

Back

Ask satisfied customers for feedback, referrals, and opportunities to serve their upcoming events.

Front

A customer has $100 to spend on buying a gift. They could make their purchase either at Cabela’s or at Bass Pro. What competitive relationship exists between these two retailers?

Back

Direct competitors

Front

Lids buys hats from many manufacturers and stores them here before shipping to their stores. What is this location called? (Options: Manufacturer, Distribution Center, Retailer, Customer)

Back

Distribution Center

Front

_________________ are retailers that offer the same products or services with the goal of selling it to the same audience

Back

Direct competitors

Front

A ______________ is a business that’s owned by shareholders through publicly traded stock, has many stores and has centralized ownership

Back

Corporation

Front

Several customers are checking out at the express lane with 10-15 items. There is a large sign that says the express lane is for customers with 5 items or less. The cashier’s supervisor wants the 5-item rule enforced. What should the cashier do?

Back

Serve the customers anyway

Front

Which of the following is a term for physical goods that are bought and sold? Sales, Products, Pricing, Services

Back

Products

Front

A retailer's profit is

Back

The amount the company gets to keep after expenses

Front

A retailer's total inventory is:

Back

All inventory owned by the retailer, regardless of its location