Social Media - Lesson 1 Flashcard

Front

How can a local ice cream shop quickly expand their exposure on social media with a competitor opening in the same city in two weeks? Options: Stream videos through YouTube, Post their menu and prices on social media, Start using owned and paid advertising, Include images of the shop in their posts.

Back

Start using owned and paid advertising.

Front

What type of content can Marco use that will cost less than paid advertising on social media? Options: Entertainment Content, Video Content, Monitored Content, Owned Content

Back

Owned Content

Front

Carly reported to the social media team that she is seeing an increase of nested comments that are positive. What does this indicate?

Back

The posts have encouraged interactivity with viewers.

Front

Which of the following best describes the results of the reach metric in social media?
- The actual number of social media channels used to post any type of content.
- The actual number of potential people who may view or access a post, article, or advertisement.
- The actual number of total people who shared a post, article, or advertisement.
- The actual number of unique people who view or access a post, article, or advertisement.

Back

The actual number of unique people who view or access a post, article, or advertisement.

Front

A marketing agency often promotes mobile social media as the best choice. Many chain restaurants and gas stations are attracted to this. What is the likely reason?

Back

Viewers can receive GPS data to find one of the restaurants or gas stations.

Front

Mary is measuring how many shares a post received per social media platform. What is she measuring?

Back

Amplification Rate

Front

A local sports store wants to extend the social media reach for their ski and snowboard equipment. Which of the following is a way to accomplish this? Options: Create a webpage on the store's website that uses multimedia to promote winter sports., Display content on platforms with an existing large audience that like winter sports., Include a link to the company website on all social media posts that focus on winter sports., Focus on one social media platform that is known to have a large audience for winter sports.

Back

Display content on platforms with an existing large audience that like winter sports.

Front

What type of solution would work well for state parks to send out real-time alerts and provide visitors with optional exit routes? Options: Mobile Social Media, Mobile Website, Traditional Social Media, Text Marketing

Back

Mobile Social Media

Front

What is an advantage of using metadata on content?

Back

It makes it easier to search and organize content, which can expand the reach of a campaign.

Front

What type of social media provides real-time traffic information graphically and in list format, allowing users to supply information as they are driving, such as accidents or bad weather?

Back

Mobile Social Media