Social Media - Lesson 2 Flashcard

Front

What else can Alice include in the report about how social media helps the business? - It's easier to connect with customers and provide important information quickly. - The company can post blogs and curated content that will establish them as industry leaders.

Back

Response to customer questions and concerns will be faster than traditional methods.

Front

What practice is the team implementing to encourage employees to reshare posts in the next social media campaign?

Back

employee advocacy

Front

What type of user is a popular runner with a strong following who posts content on a shoe manufacturer’s shoes?

Back

influencer

Front

After reviewing the social profiles for the company, what change should Eden recommend? Options: Use a fun but generic avatar as the profile picture. Only allow two people to access to the alias email account. Use her email as the contact email on the profile. Change the profile name to the company name.

Back

Change the profile name to the company name.

Front

What is Larry’s overall goal regarding the social media team and company policies on digital communication?

Back

Departments writing owned social media content that is ethical, legal and consistent in social tone.

Front

What can Samantha and her team do to improve their social media tactics given that content writers use different approaches when creating posts?

Back

Create a social voice and tone guide.

Front

A large beverage company changed their mascot after 20 years to reflect the values of the younger generation and improve engagement with young adults. What did they redevelop to boost brand recognition?

Back

social character

Front

What method should the team use to get employees up to speed quickly? Options: Develop a training video for departments to view during a meeting., Email all employees with a social voice and tone guide., Require all employees to participate in an all-day workshop., Train all managers and have them facilitate a training session for their teams.

Back

Develop a training video for departments to view during a meeting.

Front

A winter sports park wants to increase their brand awareness within the state. They are implementing a social media campaign in the late summer and will run it for three months. The team is currently writing SMART goals to measure the success of the campaign. Which of the following would be a good SMART goal for their campaign? Options: Increase the number of likes on social media posts by 8%. Increase the number of likes and reshares on campaign posts. Increase followers on social media by 8% each month of the campaign. Increase followers within the first two weeks of the social media campaign.

Back

Increase followers on social media by 8% each month of the campaign.

Front

What is behind the struggle for Company A to participate consistently on social media?

Back

Tall organizational structures have too many layers of decision-makers which makes it hard to implement social media strategies consistently throughout the company.