Social Media - Lesson 5 Flashcard

Front

Which task can only the administrator do on the company’s Facebook account? Options: Respond to comments and posts, Remove and ban people from the page, See who published as the page, Manage page settings and roles

Back

Manage page settings and roles

Front

A new bakery in town launched a social media campaign. They posted questions, surveys and engaged people in conversation on ideas for new bakery items. What was a goal for their community?

Back

Establish a two-way communication with followers.

Front

Which of the following should a large company use Twitter for?
- Upload new pins.
- Combine photos into a single image.
- Find potential employees.
- Share company news.

Back

Share company news.

Front

Monica has a small business teaching basic art skills. She wants to create video tutorials and make money through ads. What platform should she use?

Back

YouTube

Front

Samantha wants to get the 90% described in Jacob Nielsen’s 90-9-1 rule to engage with the next social media campaign. She plans to offer 50% off one item under $100 to those that click through to the ecommerce website and create an account. What best describes this part of the online community?

Back

They are lurkers and never participate or contribute to the community.

Front

An outdoor amusement park wants to expand their social media presence. They have been using Facebook and now want to add a platform that offers photo filters. Which platform would work best for the park?

Back

Instagram

Front

The city mayor suggested using amplification. Which of the following describes this?

Back

Ask your online community to help promote the product or service by resharing posts.

Front

The social media team is looking for ways to encourage the company’s followers to use their voice and feel like they are a part of the bigger picture. Which of the following would help them achieve that? Options: Allow them to post pictures of themselves to create a real persona., Highlight one community member every day to recognize their contributions., Post prompts or surveys to increase sharing among the followers., Give them titles, real or fictional and address them by using their title.

Back

Post prompts or surveys to increase sharing among the followers.

Front

Company A wants to double the number of influencers that it uses on social media. They have a long list of possible candidates but need to shorten it by one-third to keep it manageable. What strategy should they use to finalize their list? Options: Remove those that are already influencers for other companies., Keep candidates who understand the industry and have the larger following., Eliminate those that have been an influencer on social media for a long time., Select those who have a large following and post only once every two weeks.

Back

Keep candidates who understand the industry and have the larger following.

Front

Bill’s company sells medical equipment. He wants the marketing team to start using social media to improve brand awareness. Which of the following would be the best platform to start with? Facebook, Pinterest, Twitter, Instagram

Back

Twitter