Social Media - Lesson 10 Flashcard

Front

Carol was asked to come up with ideas on how to improve search engine results for the company and optimize social media at the same time. Which of the following could Carol recommend?
- Discourage the use of inbound links to the company website from social media.
- Eliminate the use of keywords and hashtags on campaign posts.
- Use the same image format and video format on all social media posts.
- Review all social media profiles and complete those that are partial filled out.

Back

Review all social media profiles and complete those that are partial filled out.

Front

Monica has been asked to write her first report on social media campaign results. Her audience is the leadership team. What should she consider next?

Back

Determine what content the leadership team wants to see in the report.

Front

Which of the following is a viable tip to increase your SEO ranking while improving your SMO?
- Increase the number of inbound links your website has even if there is no interaction with them.
- Create original, authentic content that provides value to your audience.
- Have several social media profiles even if they are not filled out.
- Use excessive link dropping with your social media audience at all times.

Back

Create original, authentic content that provides value to your audience.

Front

Monica is encouraging her team to reward behavior when a comment is provided that is helpful. What is one tactic they can use that will also optimize content?

Back

Comment back saying thanks for sharing.

Front

Lydia’s boss asks her to create a chart to compare the audience size vs. the number of mentions on a specific social media platform. Which chart type will she use?

Back

Scatter plot

Front

What is the practice called when someone monitors a company’s social media platforms and provides data to help adjust strategies for effectiveness?

Back

Social media optimization

Front

Why is writing good headlines important in social media campaigns?

Back

Headlines may be the only interaction with your audience, so it must be catchy and memorable.

Front

What is the overall goal that Julie can lead with in her report on social media optimization?

Back

It is the process of adjustments to improve the social media strategy, content and profiles to ensure a cohesive brand package.

Front

What optimization strategy is Bill reviewing regarding the effect of specific followers on social media on other audience members?

Back

Influencers

Front

What strategy is a grocery store using by offering a $100 free shopping spree to the first ten customers who provide the correct answer to a trivia question printed in their weekly paper ads, along with a QR link to a social media post for additional directions?

Back

Traditional media as a social driver